Erwin Hoogland,

Vice Governor of the province of Overijssel

The Netherlands values its longstanding economic relationship with Japan, which is rooted in a rich history that dates back 425 years. And not only do we share that history, but we will also share a rich future, as our two countries recently signed an action plan to further advance cooperation based on our jointly held views on the current international situation. One of the sectors in which we will further promote cooperation in innovation is agriculture and food.

The Netherlands has a highly developed and competitive agri-food sector. Its strength lies in innovative approaches, cross-sector collaboration and an international outlook. As a result, the Dutch innovative protein ecosystem is well positioned to strengthen the global protein ecosystem and contribute to global food security. Developments such as cellular agriculture, precision fermentation and innovative proteins make our agriculture and food sector more diverse and help us build robust and resilient food systems.

It is promising to see so many stakeholders joining the agriculture and food missions to Japan. I am proud of the strong collaborations between the Dutch and Japanese food sectors. As two innovative partners, we can join forces to create solutions for a healthier and more sustainable way of life for all.

I am confident that these missions will further strengthen the partnership between our countries and lead to exciting new opportunities and collaborations.

I extend my best wishes to all participants for a productive and rewarding mission, and look forward to meeting you on common ground at the Netherlands Pavilion.

Jean Rummenie

Minister for Fishery, Food Security, Horticulture and Nature Conservation

A During the upcoming trade mission to Japan, the vice governors of Gelderland and Overijssel will engage in a dialogue on alternative proteins and healthy food, key topics where the Netherlands and Japan share a mutual ambition to innovate. We spoke with Ms. Helga Witjes (Gelderland) and Mr. Erwin Hoogland (Overijssel) about the importance of this international collaboration and what they hope to achieve.

What can we learn from Japan in the field of food and health?

Helga Witjes: "Japanese cuisine contains a lot of vegetables and fish as well as fermented foods. Overall, Japanese food is relatively healthy. When you combine healthy food with smart technology, you have a winning combination. Both Japan and the Netherlands are strong in healthy food and smart technology. That is why I am happy to contribute to the cooperation between Japan and the Netherlands."

When is this trade mission considered successful?

Erwin Hoogland: "Both the Netherlands and Japan are at the forefront of innovation in developing long-term agricultural solutions. For me, this mission is successful if it helps Dutch entrepreneurs establish new connections with Japanese partners and strengthens existing collaborations. Enhanced international cooperation and knowledge exchange will benefit both nations, and I will be delighted if this mission contributes to that goal. Finally, I hope this mission contributes to another 425 years of warm relations between Japan and the Netherlands."

What is your message for entrepreneurs participating in this trade mission?

Helga Witjes: "Explore where you see opportunities for technological and commercial cooperation with Japanese partners. Don't go for quick successes but invest in sustainable relationships. And please let me know if I, or my staff, can help you with anything. If you have any questions, don’t hesitate to ask."

Why is cooperation with Japan so important, not only at national level but also for the province in particular?

Erwin Hoogland: "The Netherlands and Japan share many similarities. Both nations are highly innovative and have collaborated on joint R&D projects for decades, such as through the EU Horizon program, which is open to Japan. By combining the expertise of Japanese and Dutch entrepreneurs in agricultural solutions, we can effectively address the challenges posed by a growing global population."

Why is our presence at the World Expo so important?

Helga Witjes: "The Expo offers the opportunity to present Dutch knowledge and innovation to a large international audience, and to put the Netherlands on the map as a relevant collaboration partner. This year is extra special for the Netherlands, as we are celebrating 425 years of diplomatic relations with Japan.

What is the strength of the Netherlands regarding alternative proteins?

Erwin Hoogland: "We as a country excel in alternative proteins due to its innovative and collaborative agri-food sector. With a strong emphasis on sustainability, the country leverages advanced technologies and intersectoral partnerships to develop high-quality alternative proteins. Dutch approach, known as the Quadruple Helix, integrates knowledge institutes, NGOs, governments, and the private sector to foster innovation and scale solutions. By sharing expertise globally, the Netherlands aims to enhance food security, reduce environmental impact, and promote a healthier, sustainable food system."